Candian Life Insurance News

Wawanesa and ProNavigator Introduce New Tool to Support Brokers

Customer growth and funding validate ProNavigator’s unique ability to increase productivity within insurance brokerages and carriers

Toronto, ON (Apr. 13, 2021) – The Wawanesa Mutual Insurance Company (Wawanesa), Canada’s largest mutual insurer, and ProNavigator, a provider of software products to property and casualty organizations, are pleased to announce that Wawanesa has successfully integrated ProNavigator’s Ask Sage platform to benefit its broker partners with simplified access to information.

Ask Sage, a knowledge management platform, has an intuitive search and retrieval interface designed to help answer a broad range of underwriting questions, in simple language, across multiple products, regions, and documents. Because Ask Sage is specifically built for Insurance, Wawanesa and its broker partners will benefit from a simplified, intuitive, and overall faster experience finding the most accurate and current information, right when they need it.

“At Wawanesa, we’re committed to brokers, and to investing in innovative ways to ensure each and every customer transaction is as friction-free as possible,” said Graham Haigh, Wawanesa’s Senior Vice President and Chief Marketing Officer. “With the implementation of ProNavigator’s Ask Sage platform, we are proud to give our broker partners another tool to help deliver even better service to our mutual policyholders.”

“We have enjoyed partnering with Wawanesa to provide a platform to better service their brokers,” said Joseph D’Souza, CEO of ProNavigator. “Insurance is information-driven—it’s the lifeblood of the industry—and the need for information management tools is more vital than ever. We chose to focus on a single problem that’s been affecting productivity in the industry – discoverability; by using some of the advancements in AI to search and retrieve information quickly, productivity is enhanced.”

About ProNavigator

ProNavigator provides a knowledge-sharing platform, Ask Sage, used by some of the largest insurance organizations in North America to save time, provide superior service, and seize revenue opportunities. The platform leverages the latest advancements in artificial intelligence and natural language understanding to instantly, automatically, and accurately retrieve answers to employees’ questions. For more information, please visit

About Wawanesa

The Wawanesa Mutual Insurance Company, founded in 1896, is one of the largest Canadian Property and Casualty Mutual insurers, with $3.9 billion in annual revenue and assets of $10.5 billion. Wawanesa Mutual, with executive offices in Winnipeg, is the parent company of Wawanesa General, which offers property and casualty insurance in California and Oregon; Wawanesa Life, which provides life insurance products and services throughout Canada; and Western Financial Group, which distributes personal and business insurance across Western Canada. With more than 5,700 employees, Wawanesa proudly serves more than two million policyholders in Canada and the United States. Wawanesa actively gives back to organizations that strengthen communities where it operates, donating well above internationally recognized benchmarks for excellence in corporate philanthropy. For more information, please visit

SOURCE: ProNavigator

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Candian Life Insurance News

Transforming A Brokerage to Serve Today’s Customers

A 2021 ICTA nomination

Toronto, ON (Apr. 9, 2021) – With a deep commitment to premium customer service, Lepelco was determined to digitally transform in order to scale the business. Their previous technology limited their ability to manage workflows, grow their commercial lines book of business and communicate with clients in their preferred way. In 2017, Lepelco selected Applied Epic as their foundational system and Applied CSR24 and Applied MobileInsured to enable the digital customer experience and a path to paperless service.

Implementation and Deployment

To meet their sales and service objectives, the entire organization participated in a detailed change management process that began with data. Reports conducted manually in excel were done directly within Applied Epic and distributed to department heads, enabling team empowerment as each group championed the implementation process and captured the greatest results for their objectives. This allowed flexibility and helped teams embrace technology to build new business models, unified team processes and results while ensuring quality data through standardized workflows to ensure longevity of critical business information as the business continues to scale.


After four years as a Digital Brokerage, the team has seen significant business gains in their operational workflows, commercial lines growth, digital customer self-service, enhanced insurer connectivity and tracking across the organization.

Operational Efficiency

Lepelco operates more efficiently by taking advantage of the business process management workflows to automate, adapt and reassign tasks to ensure consistency across all users and locations. Applied Epic has eliminated time-consuming tasks required to run the business, ultimately, driving profitability by allowing the brokerage to spend more hours of the day focused on revenue generating activities.


With the Applied Digital Brokerage solution, Lepelco has the ability to measure opportunities across different geographic territories and lines of business and offer targeted marketing or service campaigns to increase revenue mix and drive profitability.

The commercial lines team can generate submissions faster, receive faster quotes due to standardized inputs and create branded proposals to win more business. Standardized commercial lines workflows eliminate individual methods of processing new business or managing in-force policies, reducing inefficiencies and potential E&O. The commercial team analyzes their book of business to identify trends that can be leveraged for growth on a regular basis through automatically generated reports which form the basis of their marketing campaigns.

Omnichannel and Self-Service

Lepelco has always understood the importance of omnichannel engagement with the insured. By extending critical information in Applied Epic via Applied CSR24 and Applied MobileInsured, their brokerage branded portal and mobile app. This integration creates flexibility to enable Lepelco to serve their customers when and how they want.

The Lepelco team and their customers quickly adopted Applied CSR24 and Applied MobileInsured. From the beginning, the employee workflows in Applied Epic included scripts and communications to seek permission to receive email correspondence about the policy. Once customers provided consent, Lepelco offered onboarding tools to sign-up for the Lepelco Customer Portal (CSR24) and App (MobileInsured). The team even created a customer tutorial video to assist customers in moving to self-service. The Lepelco team regularly review key performance indicators to review access and membership of the portal. To date, Lepelco has captured critical mass of customer emails, driving communication that is more effective to customers with 84% of personal contact email data in Applied Epic and 94% in Commercial Lines.

When the pandemic struck, the value of a Digital Brokerage solution (Applied Epic, CSR24 and MobileInsured) was more important than ever. Differentiating the brokerage brand vs the insurer brand through technology in a paperless manner became essential. During the immediate COVID crisis, Lepelco was able to send over 30,000 communications directly to clients via email where they could log into the Lepelco Customer Portal (CSR24) and securely access insurance documents. Most importantly, because these communications triggered from Applied Epic, Lepelco could be precise and personal in their outreach to customers. For example, when Intact offered a credit to auto clients in April, Lepelco could notify eligible customers under the brokerage brand. Later, when Northbridge offered a credit to Commercial Lines customers, Lepelco sent targeted brokerage branded letters/emails directly from the Applied Epic to communicate with customers based on line of business and eligibility. As brokerages navigate the path to paperless, Lepelco’s early adoption of digital proves that brokers can avoid disintermediation and scale for future growth.

Insurer Connectivity

With greater insurer connectivity in Applied Epic, Lepelco can trigger a brokerage branded letter or email. For example, a property renewal with a specific insurer can be set to send automatically at a pre-authorized time. The end-to-end communications between Lepelco and their insurer partners within Applied Epic enables the team to serve clients regardless of location and drive operational efficiency, particularly when mail is not an option. Policy data can be uploaded to insurer systems with a single click in Applied Epic’s eServicing saving time, reducing E&O.


Leadership can quickly gain a holistic view of their business and sales teams can identify and compare their hit ratio for each line of business in a given territory so they can target specific geographies for marketing campaigns or markets with specific insurers. These metrics enable the brokerage to make better business decisions so they can ultimately drive profitability.

Lepelco is dedicated to ongoing tracking to improve operations and continue to scale. Through the tracking of activities in Applied Epic, management can measure productivity and renewals and reassign resources quickly. Each team manages a dashboard for email acquisition, which is directly tied to Lepleco’s workflows for each transaction including endorsements, renewals, new business and claims.


In 2017 Lepelco Group launched Applied Epic with 66 employees and $20M in premium. Today, the brokerage operates with 75 employees and exceeds $50M in premium.

Lepelco’s use of Applied Epic, Applied CSR24 and Applied Mobile Insured prove that brokerages can manage a paperless policy lifecycle within their brand and avoid disintermediation.

Data is key, and Lepelco has adopted Applied Epic workflows to capture critical contact data (84% of PL email data in BMS, 94% in CL). Ongoing KPI’s ensures continuous adoption of the Customer Portal and Mobile App. Since March, Personal Lines adoption has increased by 19% and Commercial Lines by 36%.

During the immediate COVID crisis, Lepelco was able to send over 30,000 communications directly to clients via email where they could log into the Lepelco Customer Portal (CSR24) and securely access insurance documents.

About Lepelco Assurance

Founded 65 years ago, Lepelco is the prime example of a family business, passed down from generation to generation. Focused on customer needs first, they embarked on a digital transformation for their entire business to enhance their ability to meet the needs of the modern consumer. The strategy focused on driving significant business value and extending their brand presence in both personal and commercial lines through technology. With their digital brokerage solution in place before the pandemic, it has enabled their team and customers to adapt to changes and events.. For more information, please visit

About Applied Systems

Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most. For more information, please visit

Source: Lepelco Assurance

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Candian Life Insurance News

Insurance Made Easy: APRIL Canada

A 2021 ICTA nomination

Toronto, ON (Apr. 9, 2021) – APRIL Canada has always had the strong belief that investing in technology is the best avenue to truly bring an excellent service to brokers. The benefits are, of course, internal because team members have more time to concentrate on tasks which require more expertise. They have more time to speak with brokers, be more responsive and more flexible in finding insurance solutions. As for benefits to brokers, APRIL believes that they can only be generated if the technology is harnessed by a co-creation effort with brokers.

When we started our APRIL ON quoting platform journey, we knew we wanted to have an in-house development team. Four people strong, the internal digital team was strengthened externally by user experience experts who helped us include our brokers at every stage of the development process. We conducted many broker interviews, trying to grasp their everyday challenges. We ran numerous user studies both on the design and on the functionalities of APRIL ON. Our goal was to offer an intuitive quoting platform that could enter brokers’ daily lives seamlessly and be quickly adopted thanks to immediate operational benefits.

APRIL ON was launched as APRIL employees and all our brokers were working from home, in the middle of lockdown. This was a challenge, but also an opportunity that showcased all the benefits and ease of use of a digital quoting platform. Brokers were able to quote at any time of the day. Their information being directly sent into our internal systems, making the underwriting much more straightforward for our teams.

Two of our driving principles behind APRIL ON was to provide brokers:

  • with a premium estimate after the shortest number of questions possible (most of the times 5 questions). This enables the broker to know right away if the price point could fit their clients wishes;
  • with a decline message (if applicable) as he/she fills our questionnaire. This is to avoid filling pages of information, sending them through and getting a decline message after some time;
  • APRIL ON is able to automatically decline the risk “live” as the information is being filled/

We now have over 1.700 brokers actively using our platform and growing every day. We also work tirelessly to improve the tool as we continue to gather user feedback. Thanks to an Agile project team working in sprints, we work on constant improvements and the introduction of new tools and features.

We have seen our service level improve drastically over the last few months, as well as broker satisfaction. We also feel our team is even more tight knit towards a common goal of modernizing our ways of working as well as keeping our broker service at the top of our agenda.

Here is what one of our brokers had to say about APRIL ON: “APRIL has been without a doubt the best MGA to work with in my experience. Not only are they providing innovative quoting services through their APRIL ON site, but they are very easy to work with and quick to respond. For example, their launch of APRIL ON went extremely smooth from a broker perspective. The website is extremely straightforward and saves a ton of time filling out questionnaires and waiting for underwriting responses.”


Here are some of the KPIs we follow to track broker adoption of APRIL ON, digital business volume and service level:

  • Since its launch 8 months ago, 1.700 brokers across Canada have created their account on APRIL ON. That number is rapidly growing thanks to the efforts of our Business development team, who is not only giving out credentials but also accompanying brokers as they take their first steps on our portal.
  • Thanks to APRIL ON and its ever expanding list of quoting tools (personal marine, residential, personal auto, contractors, COC, student housing…), over 35% of our gross written premium is now handled online.
  • Since June 2020, 71% of quotes in APRIL ON are quoted in less than 2 hours and 92% in less than one business day, which help us address the number one need from brokers, which is fast turnaround time.

About APRIL Canada

APRIL Canada Insurance is an insurance wholesaler (MGA). They work towards making insurance easy all over Canada. They exclusively deal with insurance brokers in order to satisfy their clients’​ needs on commercial, transport, automobile, residential and boats coverage. APRIL Canada offer a personalized service from a common mindset based on 4 values that guide our working habits: building trust, innovating, pushing boundaries and keeping things simple. For more information, please visit

Source: APRIL Canada

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